2025 International Retail Market Exhibition in Paris, France MPV

The Paris International Retail Marketplace (MPV) is held every other year in Paris, France, and their job is, to convince consumers to buy. Brands and distributors visit the show in search of solutions that will improve their business performance. Spurred by a highly dynamic French market, the MPV show is increasingly attractive to point-of-sale marketing companies, and again 3 brings together a full range of marketing expertise applied to the point of sale.

Market Background
1 Overview of the French economy

The French newspaper Echo reported on August 1 that French residential consumption edged up 0.9% in June 2014 due to increased energy consumption and other factors, and overall residential consumption rose by 1% in the second quarter, higher than expected, but industrial production still showed signs of recession. According to the latest data recently released by INSEE, France's economy stagnated in the first quarter of 2014, but imports and exports continued to grow, with excellent performance in imports. France's GDP per capita growth rate was below the developed country average of 0.4%. Lower productivity is the main reason for this phenomenon, followed by the French government's reduction of the tax burden on low-wage workers, shorter working hours, a lower proportion of the working population than in other developed countries, and declining employment rates. European brands are dominated by the development of the European territory (49% of which) and Asia, especially China and Hong Kong.

2 Overview of bilateral trade between France and China

According to Eurostat, bilateral imports and exports of goods between France and China amounted to $52.27 billion in 2013, an increase of 0.2%. France's main imports from China were mechanical and electrical products, textiles and raw materials, and furniture, toys, and miscellaneous products. 2013 total imports of $21.36 billion accounted for 63.5% of France's total imports from China. overall, in 2013 In general, the growth of French imports from China slowed down in 2013, while exports to China increased.

3 Overview of the French retail industry

(1) In 2009-2010, the number of visits to retail outlets in France increased by 21% in one year

(2) Carrefour's operating performance in France was positive, with overall sales growth of 1.4% across all stores of different sizes

(3) Supermarket hypermarkets and branded chain stores dominate the French retail industry

(4) Allow retailers to bargain with suppliers, and retailers can purchase goods according to their own operating conditions on the basis of merit and price

(5) liberalize the entry criteria for the retail industry and raise the criteria for obtaining an administrative permit to open a store from 300 square meters to 1,000 square meters of business space

(6) Eliminate the "shelf fee" mechanism of rebates paid by suppliers to large retailers to enhance retail competition